Buyers decide how they feel about a home in the first minute. Here's a checklist for Boston agents and sellers, from a few days out to the follow-up. Flowers are on it, but they're one line, not the whole list.
A few days before
- Book cleaners, and a window wash if the listing photos showed streaks.
- Fix the small things buyers notice: burned-out bulbs, a sticky door, a dripping faucet, a loose cabinet handle.
- Clear counters and thin out closets. Buyers open closets.
- Write parking notes for the listing. In Boston, telling people where they can actually park, or which T stop is closest, saves a lot of frustration.
- Order signs, feature sheets and anything you're bringing in to stage.
The day before
- Put away personal things: family photos, mail, kids' names on the fridge.
- Clean up the entry: a fresh mat, a working light, nothing piled by the door.
- Set up your sign-in, on paper or with a QR code.
The morning of
- Open every blind and turn on every light, including lamps and closets.
- Set the temperature: warm in winter, cool in summer.
- Air the place out. Skip strong candles and plug-ins. Some buyers have allergies, and some assume a heavy scent is covering something.
- Put pets, litter boxes and food bowls out of sight.
- Put flowers in three spots: the entry, the kitchen island and the main living area. That's where people pause, and where they take photos.
- Leave water bottles or something small out for visitors.
After
- Follow up with everyone who signed in within a day.
- Ask a couple of visitors what stood out, good or bad.
- If you're running Saturday and Sunday, reset the lights, blinds and kitchen counter before day two.
A note on the flowers
A few bigger pieces look intentional. Lots of small grocery bouquets look staged. Keep them low-scent so nothing competes with the house, and pick colors that work with the rooms rather than fight them.
My Open House Kit is 2 to 3 pieces for the entry, kitchen and living room, for $175. I drop them off Friday and pick them up Monday, so it's one less thing on your list. Book at least 5 days ahead.
Flowers, gifts and workshops across the Boston area. Delivery and on-site service only.
Book an Open House Kit